Aiming to disseminate the message of "Care more", the campaign has launched a TVC and supporting executions on 6 December with OOH, myTV Super in-video exposure and activation on 10 December.
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- With $23m in fresh funding, Overtime wants to move beyond viral dunk clips to build a ‘next-generation sports network’
- Publishers fear ad viewability drive has compromised user experience
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- TBWA Asia president Ian Pearman exits to join consumer facing start-up in Singapore