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The Philippines-based  ad agency Campaigns and Grey has created a new film for P&G’s Pantene as part of its #StrongerNow campaign, starring transgender beauty queen Kevin Balot. While being among the most accepting countries when it comes to a diverse gender spectrum, continuing discrimination against members of the LGBT community forms the backdrop of the film.

#StrongerNow

The journey will not be easy, but you will be stronger.For Transgender Awareness Week, PANTENE is one with the community in celebrating strength in everyone, regardless of gender.What's your #StrongerNow story?

Posted by Pantene Philippines on Friday, 23 November 2018

Campaigns and Grey’s chief creative officer Eugene Demata said: “It’s wonderful to see our clients use their powerful platform to push inclusivity.”

Pantene brand manager, Jan Ang added: “The brand’s #StrongerNow campaign speaks to a broad audience by advocating turning struggles into strengths — regardless of gender.”

“If you really listen, you will probably find Kevin’s words comforting, helpful, and true for your own life’s struggles.”

Credits:

Client:

Shankar Ramachandran – APAC Hair care brand director

Jan Ang – Brand manager

Gab Chua – Assistant brand manager

Agency:

Creatives: Eugene Demata, Rizzo Tangan, Mags Sandoval, Gella Gesultura, Ken Lim III

Accounts: Eres Aspi, Eunice de Leon, Zari Sabelita

The post Campaigns and Grey’s new ad for Pantene stars transgender beauty queen appeared first on Mumbrella Asia.