The Philippines-based ad agency Campaigns and Grey has created a new film for P&G’s Pantene as part of its #StrongerNow campaign, starring transgender beauty queen Kevin Balot. While being among the most accepting countries when it comes to a diverse gender spectrum, continuing discrimination against members of the LGBT community forms the backdrop of the film.
The journey will not be easy, but you will be stronger.For Transgender Awareness Week, PANTENE is one with the community in celebrating strength in everyone, regardless of gender.What's your #StrongerNow story?
Posted by Pantene Philippines on Friday, 23 November 2018
Campaigns and Grey’s chief creative officer Eugene Demata said: “It’s wonderful to see our clients use their powerful platform to push inclusivity.”
Pantene brand manager, Jan Ang added: “The brand’s #StrongerNow campaign speaks to a broad audience by advocating turning struggles into strengths — regardless of gender.”
“If you really listen, you will probably find Kevin’s words comforting, helpful, and true for your own life’s struggles.”
Shankar Ramachandran – APAC Hair care brand director
Jan Ang – Brand manager
Gab Chua – Assistant brand manager
Creatives: Eugene Demata, Rizzo Tangan, Mags Sandoval, Gella Gesultura, Ken Lim III
Accounts: Eres Aspi, Eunice de Leon, Zari Sabelita
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