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Gary Bramall has joined property brand Zoopla as chief marketing officer.

Bramall most recently served as chief marketing officer at myTaxi, managing its rebrand from Hailo, and has held senior marketing roles at Microsoft, Skype, Apple and Orange.

He has joined Zoopla with a brief of overseeing its marketing strategy, differentiation and growth, following the £2.2bn acquisition in July by Silver Lake Partners, a US private equity firm.

It also houses brands including PrimeLocation and SmartNewHomes, software brands Alto, Jupix and ExpertAgent and data businesses Hometrack and Calcasa.

Gareth Helm had previously managed the Zoopla marketing after being appointed to the role, then new for the company, in 2015.

The Drum has contacted Zoopla for clarification on Helm's position in the company.

Bramall said of his appointment: “This is an enormously exciting opportunity to work with a well-known and trusted household brand within an industry which is undergoing transformative change.

“Buying, selling or renting property are among the biggest decisions we make in our lives. To work with a data-rich tech led business which has huge potential to improve and add value to that process for both consumers and estate agents is a marketeer’s dream.

“I want people to understand why Zoopla provides an offering unlike anything out there and to be the destination of choice for consumers and agents.”