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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.

What people are talking about today

Pantone's color of the year is a pinkish orange (or maybe it's an orange-y pink?). Officially, it's called "living coral," and Pantone describes it as "animating and life-affirming." The trend forecasters at Pantone, who have been announcing a zeitgeist-y color of the year for 20 years, apparently see the vibrancy of coral as an antidote to the soulless tech age. "In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy," Pantone says in its announcement. Anyway, millennial pink is definitely over now.

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