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The National Football League has tapped 72andSunny as its new lead creative agency, taking over for WPP's Grey.

The MDC Partners shop's first campaign with the client is expected to run in early 2019. Grey, which did not participate in the review, declined to comment on the switch.

Tim Ellis joined the NFL as CMO in August, coming over from gaming giant Activision, where he also served as CMO. In July, Activision opted to stick with 72andSunny, its agency of record since 2012, after conducting an agency review.

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