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Control has been the buzzword among marketers for much of 2018, but it isn’t easy to come by in an industry that’s so fragmented.

At the Digiday Brand Summit in Monte Carlo, Monaco, marketers faced up to the realities of what it takes to be in control of their online media spending and relationships with partners, and debated whether those investments can ever be truly accountable. Digiday+ members can download an in-depth Event Briefing below, detailing highlights, key conversations and new tactics and strategies from the three-day summit.

This article is behind the Digiday+ paywall.

The post ‘In-house isn’t easy’: Insights from the Digiday Brand Summit Europe appeared first on Digiday.