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Advertisers’ attempts to secure more control over how they bid on programmatic ads are intensifying.

It’s dawning on programmatic spenders like BT and Deutsche Telekom that they have a limited view of what happens to their money once bids are made by demand-side platforms. The way to follow that money trail depends on the advertiser, but the overarching goal is the same.

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The post ‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions appeared first on Digiday.