A yellow ad has publishers seeing green following a multi-million dollar programmatic blunder.
On Tuesday at about 7 p.m. ET, many publishers both in the U.S. and Australia saw many--if not all--of their ad slots filled with display ads featuring nothing but the color yellow. They were up for 45 minutes.
The costly mistake occurred during a Google training program when an employee accidentally purchased the 300x250 ad units, the sources said. Publishers who checked their logs saw the advertisements came from theiconic.au.com, an Australian retailer.