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Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, Dec. 12.

Show me entity :: 24263

: 'It's Never Too Late'

Agency:
Client:
Date: December 2018
The Ohio Lottery's holiday campaign from independent agency, Marcus Thomas, is titled 'It’s Never Too Late.' The campaign centers around the idea that the Ohio Lottery is most likely not top of mind for consumers as they celebrate the holiday season, but that the brand will be there when they have waited a bit too long to get their shopping done. The campaign also plays directly to historical sales data that people often purchase lottery tickets at the last minute.
The campaign consists of three 30-second spots, which each have accompanying 15-second variations, that all tout the message that the Ohio Lottery is going to be there for consumers this holiday season, right up until the very last minute. Each spot is a representation of the time of season, whether 'It’s Only November,' 'The Heart of the Holiday Season,' or 'The Time is Nigh' and it’s time for last minute shopping. 
Marcus Thomas also produced several YouTube bumper ads that present the viewer with a series of one-liners that suggest “it’s never too late for Holiday Instants.”  Additionally, out-of-home boards present a live countdown clock in minutes that align with the TV and social components. 
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Idea Officer/Copywriter – Joanne Kim
Creative Director – Eric Holman
Art Director – Megan Gannon
Copywriter – Erin McHugh
Director – Alex Grossman
Executive Producer: Jerrod McMillin
Production Company – 8th Street
Post-Production Company – PPS Group
Audio – Digital Groove Productions, LLC
Tags: United States
 
 
 
 
 
 
 
 
 
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Show me entity :: 24265
Show me entity :: 24266

: 'Dollops for Generations'

Agency:
Client:
Date: December 2018
Blue Chip created the first holiday spot for Daisy, which taps into the basic human truth that recipes are a thread that connects family members across generations, especially at the holidays.
The spot, titled 'Dollops for Generations,' shows the emotional power of family heirloom recipes by following a fictional family that makes ‘Nana’s Orange Cranberry Cake’ recipe each holiday season beginning in the 70s through today. To make this work, we used the same actors and enlisted set designers from Marvel to date the kitchen appropriately.
The holiday spot will be supported with national print buys in Better Home & Gardens, Food Network and elsewhere, as well as significant support on Pinterest. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Doug Van Andel – ECD – Blue Chip Marketing
Joel Walker – GCD – Blue Chip Marketing
Jason Geis – GCD – Blue Chip Marketing
Kit Fries – ACD – Blue Chip Marketing
Amanda Clower –  Sr. Art Director— Blue Chip Marketing
Kate Hearn – Business Leadership Director – Blue Chip Marketing
Steve Hund – Senior Business Leader – Blue Chip Marketing
Eden Shulruff – Project Manager – Blue Chip Marketing
Ellen Rudman – Vice President, Strategic Planning & Research – Blue Chip Marketing
Diane Chacharon – Executive Producer
Matt Smukler – Director – Community Films
Greg Allan – Creative Director – Sonixphere
Tags: United States
 
 
 
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: 'Chase'

Agency:
Client:
Date: December 2018
Brazilians love Guaraná. It’s the local soft drink and for those who have grown up in Brazil, it has the taste of childhood.  Now Heineken Brazil is launching its new Itubaína Guaraná, and that’s where the campaign positioning comes from. It promises to remind grown-ups of long forgotten fun, something they might have lost contact with.
The film, made for digital and TV, shows a chase of office workers in chairs for the last bottle at the office that quickly gets out of control. It’s filled with Easter Eggs and hidden references of icons in pop culture. Specific versions were edited for each type of consumer, emphasizing the scenes that appeal the most with different kinds of people.
“The whole campaign was thought out with the goal of offering our consumers an experience that goes beyond the soft drink”, says Bruna Fausto, marketing director of Itubaína at Heineken Brazil.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Client: Heineken              
Title: Chase                           
Product: Itubaína Guaraná
CCO: João Livi
Creative Directors: Eduardo Martins e Daniell Rezende
Creative and Interactivity Director: Marcello Droopy
Creative Team: José Carlos Lollo, Pedro Guerra, Daniell Rezende
Out Of Home / Key Visual Creative Team: Mellina Fontoura, José Carlos Lollo, Pedro Guerra
Interactivity Creative Team: Breno Amaro, Pedro Aranha, William Oliveira, Marcello Droopy
Strategic Planning: Gabriela Soares, Douglas Nogueira, Pedro Spadoni
Interactivity and Strategy Director: Lúcio Freitas
Content Strategy: Vitor Ayrosa, Mariana Fioravanti
BI: Maria Clara Passos, Maria Eugênia Lucchesi
Digital Producer: Suzana Lin
Digital Production House:  Um Studio
RTVC/Agency Production Team : Maria Hermínia Weinstock, Erika Sartini
Client Services: Renato Broggin, Michele Sibile e Louise Merli
Media Team: Violeta Noya, Eduardo Ferreira, Luca Lima, Rafael Takeshita, Caio Augusto, Moisés Neto e Livia Torres
Production House: Barry Company
Director: João Papa
Assistant Director: Filipi Fransciquini 
Director of Photography: Alex Vecchi 
Digital Content Director: Jorge Alaniz 
Digital Photography Director: Alex Vecchi 
Executive Producers: Krysse Mello e Juliana Martellotta
Client Services: Daniela Silva
Art Director: Marines Mencio 
Editing: Ivan Kanter Goldman
Finalization: Viviane Torre 
Post-production: BARRY COMPANY 
Sound Production House: Mission Music
Client Services: Lu Fernandes / Vic Gaibar
Producer: Gabriel Soster e equipe
Announcer: Paul Wingerden
Client Approval: Bruna Fausto, Anna Dafico, Barbara Ikari
Tags: Brazil
 
 
 
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Show me entity :: 24270
Show me entity :: 24271

: 'Branded videos'

Agency:
Client:
Date: December 2018
Columbia Sportswear and agency North have launched a series of branded videos that puts influencers into uncomfortable situations outdoors — a TV star scaling a glacier, a singer fishing in Baja, a comedian trekking through the Highlands for a whiskey tasting.
'Date Night' is the latest film, featuring Actor Justin Hartley and his wife looking for a break from their hectic schedules and ending up on a desolate Alaskan glacier for an off-the-grid camping trip. In 'Orca Songs,' singer and songwriter Kesha kayaks in the San Juan Islands, paddling among her favorite animals: orca whales. 'The Highland Way,' features comedian and YouTube personality Mamrie Hart hiking the West Highland Way with a rugged Scottish adventurer Aldo Kane — perhaps only because there’s a scotch distillery at the end. 'The Bucket List FKT' follows ultra-runner Joe McConaughy across seventy miles of wild terrain in Ireland. And 'This One’s for My Crew' helps country music artist (and Columbia fan) Luke Combs surprise his crew with a spontaneous fishing trip to Los Barriles, Mexico off the Baja Peninsula.
 
Credits:
 
 
 
 
 
 
 
 
 
 
 
Client - Columbia Sportswear
President - Joseph Boyle
Vice President, Global Brand Marketing - Ethan Pochman
Global Brand Director - Gian Colombo
Global Brand Stories - Elizabeth Mackay
Senior Manager, Public Relations - Andy Nordhoff
Entertainment Marketing Manager - Doug Williams
Global Creative Director - Dan Richards
Agency - North
Chief Creative Officer - Mark Ray
Creative Director - Ashod Simonian
Executive Producer - Steve Rauner
Senior Producer - Bill Ballard
Account Director -  Alex Gatewood
Brand Strategy Director - Jordan Delapoer
Bucket List F.K.T
Director - Ashod Simonian
Editor - Heidi Zimmerman
The Highland Way
Director - Mark Ray
Editors - Mark Ray, Ben Mercer
Orca Songs
Directors - Mark Ray, Lagan Sebert (Magic Seed Productions)
Editor - Kelly Lyon
Date Night
Director - Mark Ray
Editor - Kelly Lyon
 
Tags: United States
 
 
 
 
 
 
 
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Show me entity :: 24287
Show me entity :: 24288

: 'Jennifer/Siphan'

Agency:
Client:
Date: December 2018
Erich & Kallman has created compelling video content for its client, Kelly, a global workforce solution provider.
So far, the agency, along with production partner Caruso Company and Director Doug Walker, has developed two separate videos — each one in nearly three minute versions — that tell the stories of two very different people whose lives were put back on track with help from Kelly. 
One of them is Jennifer, a wife and mother who lost her biotech job after 10 years; the other is Siphan, a US Army veteran who struggled to find work to support his family following a tour of duty in Kuwait.
The videos are examples of how Kelly helps hardworking, talented people discover what’s next. Jennifer’s videos show how Kelly helps professional and technical workers, e.g., scientific and engineering professionals, find new job opportunities and advance their careers through nontraditional channels. The videos about Siphan represent a key mission of Kelly to support veterans as they transition into civilian careers. 
The videos will be promoted on Facebook, LinkedIn, Twitter and YouTube. In addition, Kelly has an employee advocacy tool called Everyone Social that enables their full-time employees to easily share content such as this across their personal social channels. 
Credits:
 
 
 
 
Agency: Erich & Kallman
Production: Caruso Company
Director: Doug Walker 
DP: Norman Bonney
Producer: Vieve Haag 
E.P.: Robert Caruso
Edit: Doug Walker / Beast S.F.
Tags: United States
 
 
 
 
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