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Tatler publisher Edipresse Media and Channel NewsAsia’s Lifestyle platform have a signed a multi-year agreement to create luxury content for Mediacorp.

The deal will extend to the creation of content marketing for brands who are “keen to engage with premium audiences across online and offline platforms”.

Content will be hosted on Mediacorp and Edipresse Media platforms across digital, TV, radio and events.

A statement said the aim was to create “a richer experience for consumers and advertisers”.

CNA Lifestyle was launched in September with a focus on upmarket dining, travel, style and wellness in Singapore and the wider Asia region. Mediacorp claimed CNA Lifestyle.com captured 2.9m page views and 1.4m unique visitors during October.

 

Edipresse Media managing director Corinne Ng said collaboration is the “hallmark” of the “rapidly changing media landscape”.  It will extend the reach of Singapore Tatler, she added.

“With Singapore Tatler’s strong heritage of over 36 years coupled with Mediacorp’s extensive reach, we are able to provide unique insights into the current luxury landscape and inspiring lifestyle experiences to our audience of discerning individuals,” Ng said.

Mediacorp editor-in-chief Walter Fernandez said it will benefit both parties.

“Working with Singapore Tatler will help CNA Lifestyle to expand its range of lifestyle-related content and better serve its audience online, on air and in the events space,” he said.

“This partnership is testament to the ambitions of CNA Lifestyle to be the largest lifestyle destination in Singapore, and a major player in the region.”

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