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Chipotle Mexican Grill is stepping up its holiday-themed marketing in a big way this winter.

At one New York location the fast-casual chain has set up window displays that call to mind those seen at department stores. However in this case the items are all made from Chipotle ingredients.

For fans outside the city, there are rolls of Chipotle-style wrapping paper that, for $14, give the chain's biggest fans the ability to wrap their gifts to resemble Chipotle's foil-wrapped burritos, or to look like a giant box of salsa or guacamole.

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