Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Under Armour serves up a fresh TV cut of an ad with the tagline "Will makes us family" that it debuted online a couple months back (Ad Age's Alexandra Jardine supplied the backstory in September: "There's no shortage of blood, sweat and tears in Under Armour's gritty new campaign"). Apple also brings a web-first campaign to the air with a fresh TV cut (Ad Age's I-Hsien Sherwood reported on it in late October: "Paul McCartney, Serena Williams, Oprah and Kermit toil on their computers in Apple's homage to the Mac"). And at a Skeptics Anonymous meeting, people get over their doubts that they can get cash back buying presents with eBates.