Malaysian utility brand Tenaga Nasional Berhad (TNB) has unveiled a digital campaign to support the Malaysian national hockey team for the ongoing Odisha hockey men's World Cup in Bhubaneswar.
As part of the campaign, TNB has rolled out a digital platform titled Hokita (our hockey) where fans can post their messages and also keep up to date with real-time updates, breaking news, short clips and stories, teaser and behind the scene videos and photo galleries.
The Hokita campaign will also include a number of other touchpoints including an on-ground activation as well as a radio campaign for the duration of the tournament.
Also, a spot titled “Bersama pasukan negara, setiap langkah, setiap masa” (“With the national team, every step of the way”) has been released on social media as part of the campaign.
Stanley Clement, managing director of Reprise said, “With Hokita, we wanted to give TNB an opportunity to establish their support on a digital front that is relevant and emotive for not just hockey fans, but Malaysians in general.This is also a chance for all Malaysians to get behind our national team and demonstrate their support for our local heroes on this gruelling road ahead at the 2018 Hockey World Cup.
"We recognise that hockey as a sport may not be the most glamorous or well-known of sports in Malaysia. As such, we wanted to provide a vehicle to educate Malaysians about the sport and the World Cup. At the same time, we wished to enable fans and Malaysians near and far to provide pledges of support to boost the morale of the team who are facing a tough competition ahead in the group of death. The message here is that the team can count on the full support of all Malaysians."