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S4 Capital, the new venture helmed by former WPP chief Martin Sorrell, confirms it's in "advanced discussions" related to a potential acquisition of San Francisco-based digital media and programmatic consultancy MightyHive.

In a statement Monday, the company said the potential transaction "would be in line with the Company's stated strategy of creating a new era, new media solution embracing data, content and technology in an always-on environment for global, multi-national, regional and local clients and for millennial-driven digital brands."

S4 noted there was no certainty as to whether the transaction would occur.

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