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The New York Times is taking a page straight out of Facebook's playbook by becomming a recommendation feed of sorts.

During the 46th annual UBS Global Media and Communications Conference in New York, Meredith Kopit Levien, chief operating officer at The Times, said the publication will aggressively invest in hiring people with backgrounds in artificial intelligence, machine learning, data science and mobile engineering to create personalized feeds for readers so they keep coming back.

The Times has been a poster child in getting people to pay for its content and has historically achieved that by keeping strategy simple: Take strong stories not found elsewhere and parlay them to capture paying users.

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