?CMOs from both large B2B and B2C organisations gathered at our latest CMO roundtable, sponsored by Bold360, to debate the optimal balance of human and AI when interacting with customers. Here are pictorial highlights from the day.
- What marketers can do next time a major social network (ahem, Facebook) goes down
- As Mars scrambles to recoup marketing budgets, Petcare tests e-commerce integrations
- Why people are essential to B2B marketing success
- Reaching the elusive digitally-driven millennial consumer
- Creative Director’s Choice: Ryan Kutscher of Circus Maximus on Wolf & Shepherd’s Instagram game