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"We don't have Whoppers here, this isn't Burger King," one McDonald's worker responds. Later, a guy asks if the Golden Arches could replicate a Whopper Jr. A McDonald's employee, her face blurred in the video, responds "they probably could make that. It wouldn't be as good as Burger King would, to be honest with you."

The footage was captured over two days, using hidden cameras and microphones. The team even had an actor pretend to be a TV reporter filming nearby in order to shoot drive-thru sequences from a distance without drawing too much attention. Machado and Pascoa stress that they weren't trying to insult McDonald's or its crew members.

BK has called out McDonald's in prior campaigns, including print ads featuring grills in yards of former executives and, of course, its multi-award-winning McWhopper Peace Day proposal.

Continue reading at AdAge.com


"We don't have Whoppers here, this isn't Burger King," one McDonald's worker responds. Later, a guy asks if the Golden Arches could replicate a Whopper Jr. A McDonald's employee, her face blurred in the video, responds "they probably could make that. It wouldn't be as good as Burger King would, to be honest with you."

The footage was captured over two days, using hidden cameras and microphones. The team even had an actor pretend to be a TV reporter filming nearby in order to shoot drive-thru sequences from a distance without drawing too much attention. Machado and Pascoa stress that they weren't trying to insult McDonald's or its crew members.

BK has called out McDonald's in prior campaigns, including print ads featuring grills in yards of former executives and, of course, its multi-award-winning McWhopper Peace Day proposal.

Continue reading at AdAge.com