A widely promoted World Heavyweight Championship bout between Tyson Fury and Deontay Wilder may have ended in a score draw on Saturday, but the real fight for the future of boxing is taking place outside the ring, according to Muso.
The digital piracy specialists have analysed Saturday’s bout and concluded that the live event drew a global piracy audience of 9.98 million as punters opted to forego coughing up for the pay per view (PPV) event.
BT Sport charged fans £19.85 for the match in the UK while American viewers were being asked to cough up $74.99 by Showtime, prompting some one million Brits and two million Americans to turn to piracy for their boxing fix.
Andy Chatterley, chief executive officer and co-founder at Muso, said: "This fight was always going to draw in a massive audience, and it certainly did that. In fact, our Muso Discover data shows that, globally, nearly 10 million viewers chose unlicensed channels to watch the bout. This is a huge audience that is, to all intents and purposes, being ignored. Data like this offers insights that could help bring fans back to legal content, but they need to be acknowledged first."
Muso noted that the fight was available on no fewer than 133 piracy streaming domains plus 80 YouTube live links, with the video sharing platform cornering the largest single audience share of pirates at 18%.
Dazn is seeking to break PPV's stranglehold on boxing by seeking to offer a Netflix-style subscription service for sport.