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There's a new world order among the Ad Age World's Largest Advertisers as Samsung Electronics Co. takes the top spot from Procter & Gamble Co.

The South Korean consumer electronics and appliance marketer pumped $11.2 billion into advertising and sales promotion in 2017, a 13 percent increase. That moved it ahead of packaged-goods powerhouse P&G, which spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018, little changed from the previous year.

Direct correlation or not, Samsung increased spending as it worked to get past the highly publicized 2016 recall of its Galaxy Note 7 phone following issues of exploding batteries.

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