Much as consumers have started to question the sourcing of their food in recent years, they are now also beginning to wonder about the origin of their clothing. Allbirds, the shoe company founded two years ago, tapped into this trend twice this year with quirky campaigns. The more recent work, done with Anomaly Los Angeles, encourages shoppers to "Meet Your Shoes," as it promotes the brand's sustainable materials.
"This was never just about selling shoes but about trying to make a sizable shift in sustainable manufacturing," says Julie Channing, chief marketing officer at Allbirds. "It's showing people you can make products that will look good and feel good, and that people feel good about buying."