Select Page

In an era of instant boycotts against advertisers by organizations like Sleeping Giants, brand-safety concerns are forcing media buyers to avoid news-related content for fear of public reprisals.

A survey of 400 media buyers by Digiday this November found that 43 percent of respondents said they explicitly avoid advertising next to the news and half of those say they’re steering clear of news content more than they had before.

This article is behind the Digiday+ paywall.

The post Digiday Research: 43 percent of media buyers say they avoid news content appeared first on Digiday.