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Retailers got a merry start to the shopping season with a record-breaking Cyber Monday last week. But if marketers want to maintain their sales cheer, they'll need to revise their email strategies and possibly lighten up on the discounts, experts warn.

By the end of Cyber Monday, shoppers spent $7.9 billion, a 19 percent rise over last year, according to Adobe Analytics. Amazon said it also hit a record for products sold on that day.

Overall holiday shopping could increase as much as 4.8 percent to

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