REA Group's executive manager of customer platforms, Shane Williams,? has a busy few years ahead of him. Having just implemented a sales and service CRM across the business, he is now turning his attention to optimising marketing automation, migrating legacy data, and managing a system to create a single view of customer, no matter what business line that customer traverses.
- ASA raps Katie Price and Lauren Goodger for ‘irresponsible’ diet promotions
- Brands need to take advantage of Tokyo 2020, getting in front of every consumer screen
- How native advertising amplifies content among B2B advertisers’ target audiences
- The Financial Times is using its subscription-business expertise for a consulting business
- IPG sees global organic growth despite U.S. account losses