In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to Remco Graham, chief creative officer of Now.
What was your first job?
Stacking shelves in my local supermarket. There’s no better way to understand the consumer than to see what they put in their trolley.
Why – and how – did you get into advertising?
I came from an art school background. Never the best at painting but seduced by the idea of selling ideas.
You've worked at networks and indies. Which is better?
Indies hands down. It’s not for the faint-hearted. But it’s the most rewarding experience when things go well.
What's changed most about advertising in the last 20 years?
Time and craft. The lack of it and the lack of it.
Describe your most disastrous shoot.
Shooting in the Caribbean. Slicing open my knee so you could see the bone on a speedboat. On day one.
After 12 hours of judging, you go to leave the jury room and it's locked. Who and what do you hope you are stuck there with?
All the independents. Then we can plot to overthrow the networks.
What stops Now from selling?
There’s still more to do.
If you could ban one buzzword or piece of jargon, what would it be?
Can we not just ban them all?
What's the best piece of advice you've ever been given?
Keep it simple. Seeing past all the crap to get to a pure simple solution. And be yourself.
What are your top tips for beard maintenance?
Beard oil. And only cut sparingly. Think of it as a bonsai tree on your face.
Find more entries in the 10 Questions With... series here.