All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.
- Are influencers the new source of creativity?
- ‘We would never have used QR codes a year ago’: how EE got shoppers mobile again
- Mobile commerce is set to supercharge AR: here’s what you need to know
- Social commerce broke through during the pandemic – and brands need to be paying attention
- Meet the Media Minds: Clare Chapman, EVP & head of media, Essence