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Waymo is planning to launch the world's first commercial robotaxi service in early December, a person familiar with the plans told Bloomberg.

The service will operate under an entirely new brand and compete directly with Uber and Lyft.

Waymo, a subsidiary of Google's parent company, Alphabet, is keeping the new name a closely guarded secret until the formal announcement, said the person, who asked not to be identified because the plans haven't been made public.

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