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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A multitasking weightlifter-sprinter wins medals in both of his sports in a Geico spot with the tagline "It's a win-win." Fitbit wants you to "Gift Fit" this holiday season. And the Rolling Stones' "Start Me Up" serves as the soundtrack for, yes, a Walmart Black Friday ad.

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