"Look for opportunities in every digital campaign. The reward may not necessarily be immediate, but the gold mine is definitely in the consumer experience understanding that stems from their response to your marketing."
- Google’s Waze partners with WPP to grow its advertising platform
- With $23m in fresh funding, Overtime wants to move beyond viral dunk clips to build a ‘next-generation sports network’
- Publishers fear ad viewability drive has compromised user experience
- ‘Retention is a key strategic element for all publishers’: European publishers focus on churn
- CMA’s preliminary findings on Asda-Sainsbury’s merger are very surprising