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Battery brand Exide is reminding people to revive the child within in its latest campaign for Children's Day.

The spot, titled #TheRevelation, conceptualised by J Walter Thompson and directed by Abhishek Sinha, compares how children are cheerful about rains, birthdays, waking up and school while adults keep complaining about the same things.

Uttio Majumdar, head of marketing, Exide Industries said: “As a brand, Exide not only believes in the irrepressible drive within oneself but fosters it as well, in practice and in spirit. So on Children’s Day, we found a great opportunity to show the world how important it is, not to let go off this childlike inner drive while we grow up.”

Lots of brands in India have launched ads for Children's Day, including an ad launched today for BookMyShow that tackles the topic of LGBT stigma. 

Arjun Mukherjee, vice president and executive creative director, J Walter Thompson, Kolkata said: “Kids keep learning from us every day. But on Children’s Day, we decided to change the narrative, by letting children teach us adults a thing or two about life. And show us show how we can embrace life as it comes, with a lot more positivity and drive.”

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