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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Note: Ad Age Next, our conference on the future of marketing and tech, starts today at noon in New York and continues Wednesday. Hope to see you there; it's not too late to get tickets online here.

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Stan Lee, the iconic Marvel Comics writer and editor, has died at 95, but his characters and legacy live on. He helped introduce Spider-Man, the Hulk, the X-Men, Avengers, the Fantastic Four, Black Panther, Ant-Man, Iron Man, Thor and Dr. Strange, as Quartz notes. In large part because of Lee, superheroes are still a thing. "Six of the top 10 movies at the US box office this year feature superheroes, and at least three others borrow from their energy," Quartz writes.

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