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Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.

Below is Yasmin Malecki, one of those at the top of their field who work in the UK biz dev sector.


Name: Yasmin Malecki

Job Title: business development manager

Company: Sovendus

What were your highlights of last year?

Meeting over 60 new clients for the first time and watching the relationship develop and grow over a number of months is one of the most satisfying aspects of my role. Closing the pitch is so much easier when you know your clients needs and challenges.


What has been your most memorable win - and why?

BBC, 15 animation videos for Geography GCSE. We also needed to organise focus groups in secondary schools in Wales.


How would you describe your approach to business development?

Personable, Engaging, Smart


What is the best piece of advice you’ve ever been given?

The right amount of Persistence is key


What would be your number one tip to anyone starting in business development?

Stay organised, Read the news, keep your pitches relevant


What is your new business soundtrack?

Post Malone - all tracks


Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.