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And in a departure from most of KFC's recent campaigns, Col. Sanders isn't portrayed by a well-known celebrity. Actor Craig Fleming fills the role in this spot, with a voiceover that declares the limited-time pairing "the most delicious union of all time." The campaign is the latest KFC work from Wieden & Kennedy Portland.

KFC says it went through 15 different variations of waffles before deciding on Belgian Liege-style waffles, which are made with a yeast-raised dough instead of batter and include pearl sugar imported from Belgium. The waffles are sweeter and doughier than American-style waffles, KFC U.S. Head Chef Bob Das said in a statement.

Kentucky Fried Chicken & Waffles are set to be sold from Nov. 12 through Dec. 31, KFC said. Meals including fried chicken or tenders, waffles and a side of Mrs. Butterworth's syrup start at $5.49. There's also a $5.99 sandwich with two waffles in place of the bread and a Hot Honey fried chicken breast fillet.

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