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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Note: Ad Age Next, our conference on the future of marketing and tech, takes place tomorrow and Wednesday in New York. Hope to see you there; read about it here.

What people are talking about today

Every year, China's Alibaba Group has a massive online shopping "festival" on Nov. 11, and every year it smashes the previous year's sales record. This time, shoppers bought $30.7 billion worth of merchandise in 24 hours, Bloomberg News reports. Sales were up about 27 percent from last year.

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