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In the third quarter of 2018, TV networks, including Turner, NBCUniversal and Discovery, continued to see their advertising revenues grow despite their shrinking linear TV audiences. The trend may seem counterintuitive but indicates how TV networks have managed, thus far, to migrate their businesses to digital where their audiences have moved.

At the center of the TV-digital convergence is the continued rise of people streaming live and on-demand TV shows through their connected TVs. “It’s basically filling the gap,” said Donna Speciale, president of ad sales at Turner.

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