Mercedes-Benzwhose name is on the Atlanta stadium where Super Bowl LIII will be playedwill return to the game as an advertiser after sitting it out in 2018.
A spokeswoman confirmed the ad buy for the Feb. 3 game on CBS, but declined to provide details. Mercedes' lead creative agency in the U.S. is Merkley & Partners.
The luxury auto brand has been an intermittent Super Bowl advertiser. While it sat out of the 2018 game, it ran ads in 2017, 2015, 2013 and 2011. With this season's game taking place in Atlanta, the automaker's return seemed inevitable. Mercedes has called the city home since 2015, when it relocated its U.S. headquarters from New Jersey. That same year Mercedes inked a 27-year naming rights deal for the new Atlanta stadium for which it reportedly paid $324 million.