Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Purple Mattress says you should "unwreck your sleep" in a crosspromotional ad featuring characters from Disney's "Ralph Breaks the Internet" (in movie theaters on Nov. 21). Kroger wants you to use its mobile app to buy groceries in advance and arrange for same-day pick-up. And Apple shows off the just-announced latest edition of its MacBook Air in a dreamy, impressionistic spot with the tagline "Lightness strikes again."