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Waitrose & Partners has parked the concept of a hero Christmas film this year and opted for a series of six 30-second spots.

The series, created by Waitrose & Partners' long-term agency Adam&Eve/DDB, is a light-hearted take on the role food plays during the rituals and traditions of Christmas. Central to the campaign is the idea that the festive season is about enjoying great quality food with the people that matter most. 

Each ad in the series features a familiar festive scenario, and shows people doing whatever it takes to get to Waitrose food as quickly as possible.  

 
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The anticipated Christmas ad from sister brand John Lewis is soon to follow. 

The campaigns come after John Lewis and Waitrose announced their rebrand to John Lewis & Partners and Waitrose & Partners respectively, a strategy that aims to underline the qualities that make the group different from its competitors amid a year of doom and gloom for retailers.

Martin George, customer director at Waitrose & Partners, said: "Looking forward to the traditions and special moments is what makes Christmas the most wonderful time of year, but there’s also another aspect that adults and children alike just can’t wait for…the food."

Paul Billingsley, managing director, at Adam&Eve/DDB, added: "It’s a wonderfully simple idea built around a genuine customer insight; we all have those Christmas rituals that we dutifully observe whilst secretly wishing we could get straight to the good stuff… in this case, the delicious food from Waitrose & Partners."

 

: 'Too Good To Wait '

Agency:
Client:
Date: November 2018
Waitrose & Partners has parked the concept of a hero Christmas film this year and opted for a series of six 30-second spots.
The series, created by Waitrose & Partners' long-term agency Adam&Eve/DDB, is a light-hearted take on the role food plays during the rituals and traditions of Christmas. Central to the campaign is the idea that the festive season is about enjoying great quality food with the people that matter most. 
Each ad in the series features a familiar festive scenario, and shows people doing whatever it takes to get to Waitrose food as quickly as possible. 
Credits:
 
 
 
 
Client:                                     Martin George – Customer Director
                                                Rupert Ellwood – Head of Marketing
                                                Jo Massey – Senior Marketing Manager, Advertising
                                                Alia Ahmad – Marketing Manager, Advertising
James Ward – Marketing Manager, Advertising
                                                Becky Hofstede – Assistant Marketing Manager, Advertising
Chief Creative Officer:            Richard Brim
Creative Director/s:                Feargal Ballance & Patrick McClelland
Copywriter:                             Sali Horsey
Art director:                            Zoe Nash
Chief Strategy Officer:           David Golding
Planning Director:                  Hugh De Winton
Managing Director:                Paul Billingsley          
Account Director:                   Abi Robinson
Account Manager:                  Kathryn Armstrong
Account Manager:                  Rosie Snowball
Account Manager:                  Emily Gower
Project Manager:                   Rasha Noronha
Media agency:                        Manning Gottlieb OMD
Media planners:                     Geraldine Ridgway, Emma Hawkins
Head of design:                      Alex Fairman
Designer:                                Danny Edwards
                                                Emma Vincent-Pagden
 
TV:
Agency producer:                    Louise Richardson
                                                Chris Battye
Production company:             Outsider                                 
Producer:                                 Benji Howell
Director:                                  James Rouse  
D.O.P:                                      Stephen Keith Roach
Editing Company:                   Work Editorial
Editor:                                     Bill Smedley  / Art Jones
Post Production:                     Framestore
Post Producer                         Josh King
Colourist:                                 Steffan Perry @ Framestore
Music:                                     SIREN
Audio Post Production:           Anthony Moore / Dan Beckwith @ Factory Studios
 
IDENTS:
Agency producer:                    Hannah Needham
Production company:             MJZ
Executive Producer:                Lindsay Turnham
Producer:                                 Amy Appleton-Smith
Director:                                  Joy Kilpatrick
D.O.P:                                      Stephen Keith Roach
Editing Company:                   The Quarry
Editor:                                     Bruce Townend
Post Production:                     NineteenTwenty
Post Producer                         David Keegan
Colourist:                                 Steffan Perry @ Framestore
Music:                                     SIREN
Audio Post Production:           Dan Beckwith @ Factory Studios
 
PRINT/OOH:
Agency producer:                    Olly Ravaux
Photographer:                         Con Poulos
Production company:             Hat Margolies at Lucid Representation
Retoucher:                              Jon Webb
Head of design:                      Alex Fairman
Designer:                                Danny Edwards
Emma Vincent Pagden
Digital Designer                      Adrian Baker at Cain & Abel
Tags: UK, creative works, Christmas
 
 
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