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Fifty-four percent of television network, production and publisher executives say buyers’ demands for exclusivity are a key reason video licensing deals break down, according to a survey conducted at the Digiday Hot Topic: Future of Entertainment event this October.

In an effort to differentiate themselves from their competitors, platforms like Netflix, HBO or Hulu are increasingly hunting for exclusive content.

This article is behind the Digiday+ paywall.

The post Digiday Research: Exclusivity demands risk sinking video licensing deals appeared first on Digiday.

Fifty-four percent of television network, production and publisher executives say buyers’ demands for exclusivity are a key reason video licensing deals break down, according to a survey conducted at the Digiday Hot Topic: Future of Entertainment event this October.

In an effort to differentiate themselves from their competitors, platforms like Netflix, HBO or Hulu are increasingly hunting for exclusive content.

This article is behind the Digiday+ paywall.

The post Digiday Research: Exclusivity demands risk sinking video licensing deals appeared first on Digiday.