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In 1942, America was at war, creepy bellhops were all the rage and smoking was good for you. What a time to be alive.

This ad for Philip Morris asks the question, "Why is America smoking more as shown by government figures?" but never really gets around to answering it. Its non sequitur reply is that smokers who choose Philip Morris are less likely to have an irritated nose and throat. Talk about a persuasive selling point.

The irony is that the good people who brought us the Marlboro Man are to this day ambivalent about their relationship to cancer sticks. These days, Philip Morris International, or PMI, is trying to sell us a new line: The company's future isn't cigarettes at all. It's in lower-risk tobacco products that are allegedly less harmful than cigarettes.

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