Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Karen Grainger, one of those at the top of their field who work in the UK biz dev sector.
Name: Karen Grainger
Job title: business development director
What were your highlights of last year?
Broadening the agency's digital offering to include data consultancy.
What has been your most memorable win - and why?
Marks and Spencer, Ralph Lauren and BA. Iconic brands.
How would you describe your approach to business development?
Intelligent targeting. Understand the business challenge. Shape the conversation.
What is the best piece of advice you’ve ever been given?
Questions are more valuable than answers.
What would be your number one tip to anyone starting in business development?
Resilience, planning and creativity.
What is your new business soundtrack?
Psycho Killer - Talking Heads
Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.