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The Joint Industry Committee for Web Standards (Jicwebs), has named Jules Kendrick as its first chief executive, a newly created role which will include defining standards and best practice for digital advertising.

Arriving on Monday Kendrick brings a suite of experience in tow, gleaned from spells at Mumsnet, Amazon, the Guardian and Observer, IDG and latterly Business Insider.

During her career Kendrick has amassed a wealth of expertise in strategic partnerships, useful for nurturing a relationship with Trustworthy Accountability Group (TAG) which seeks to address ad fraud in the world’s largest digital advertising markets.

Kendrick remarked: “I’m excited to join Jicwebs at such an important time, both for the business and the industry. I’m looking forward to working with our team and our stakeholders to build on the great achievements already made towards ensuring our digital ad industry raises standards to create greater trust and transparency for our advertisers.”

2018 is set to become a year of significant change when Jicwebs’ own brand safety standards are brought within TAG’s own guidelines as a stepping stone toward creation of a unified anti-fraud standard.