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Mr and Mrs Bair are back, starring together in their third Heathrow Airport Christmas ad. 

This time, the loved-up bears have migrated to a warmer, yet certainly less-festive climate. 

Created by Havas Agency, the ad opens with Edward Bair topping up his fur in festive swim shorts, as he chills on a lido in the Florida Keys — a hot spot for the retired. 

The bears try all they can to create a quintessential British Christmas in their air-conditioned abode. 

Doris is seen decorating a Christmas tree and alarmingly mistakes a snake for tinsel before Edward stares disappointingly at a pre-packed turkey dinner on the top shelf of the fridge. 

As the air-con blows over the Christmas tree sorely lacking presents beneath it, and the sounds of carols waft in from the distance, the Bairs video-call their family back home. They decide that Christmas in the sunshine just isn't the same.

 All they want for Christmas is to be home with their family. 

Set to Paul Young's '80s classic 'Every Time You Go Away,' The Bairs waste no time, and rush to the airport. Touching down in Heathrow, where their romance began 50 years prior, making it back in time for Christmas. 

The ad ends with the Bairs reunited with their family, and the tagline 'Making it home, makes it Christmas.' 

Ross Baker, Heathrow’s chief commercial officer, said: “The nation’s love for Doris and Edward is overwhelming and has been since we first met them in 2016. For many people, being close to the ones we love is what really makes Christmas special.

This is why we see The Bairs return to their family from warmer climes, as many of Heathrow’s passengers make similar journeys home for the festive season.” 

The advert rekindles the partnership between Heathrow and DOM&NIC (film direction) through Outsider Productions, with animation from The Mill. 

The film has launched on YouTube and will be shared via social channels, broadcast and OOH. 

: 'The Heathrow Bears Return'

Agency:
Client:
Date: November 2018
Mr. and Mrs. Bair are back, starring together in their third Heathrow Airport Christmas ad. 
This time, the loved-up bears have migrated to a warmer, yet certainly less-festive climate. 
Created by Havas Agency, the ad opens with Edward Bair topping up his fur in festive swim shorts, as he chills on a lido, in the Florida Keys - a hot spot the retired. 
The bears try all they can to create a quintessential British Christmas from their air-conned abode. 
Doris is seen decorating a Christmas tree and alarmingly mistakes a snake for tinsel before Edward stares disappointingly at a pre-packed Turkey dinner sat on the top shelf of the fridge. 
As the air-con blows over the Christmas tree that has a depressing lack of presents underneath it, and after hearing the sounds of carols, and video-calling their family back home - the Bairs decide that Christmas in the sunshine just isn't the same.
 All they want for Christmas is to be home with their family. 
Set to Paul Young's 80's classic 'Every Time You Go Away,' The Bair's waste no time, and rush to the airport. Touching down in Heathrow, where they're romance began 50 years prior, making it back in time for Christmas. 
The ad ends with the Bears reunited, and the tagline 'Making if home, makes it Christmas.' 
Ross Baker, Heathrow’s chief commercial officer said: “The nation’s love for Doris and Edward is overwhelming and has been since we first met them in 2016. For many people, being close to the ones we love is what really makes Christmas special.
This is why we see The Bairs return to their family from warmer climes, as many of Heathrow’s passengers make similar journeys home for the festive season.” 
The advert sees the re-ignition of the partnership between Heathrow and film direction by DOM&NIC through Outsider Productions and animation from The Mill. Creative was led by advertising agency Havas London.
The film has launched on YouTube and will be shared via social channels, broadcast and OOH. 
Credits:
 
 
 
 
 
Project name: Heathrow Christmas 2018: Making it Home Makes it Christmas
Havas companies involved: Havas London, Havas Media, One Green Bean
Client: Heathrow Airport Ltd. Modupe Adeboye (Senior Marketing & Brand Manager), Silvia Cardinale (Campaign Marketing Manager) & Kellie Heath (Campaign Marketing Manager)
ECD: Ben Mooge
Creative Director: Lynsey Atkin
Copywriter: Lynsey Atkin
Account team: Caroline Saunders, Oliver Lester, Alexandra Webb, Jonny Keys, Naomi Hollowday
Agency Executive Producer (film): Kiri Carch
Agency Assistant Producer (film): Natasha King
Agency Producer (digital): Hatty Middleton
Planner: Clare Phayer, Kerrie Boyes
Media agency: Havas Media
Media planner: Niusha Koucheksarai, Christopher Allen
Production company: Outsider
Producer: John Madsen
Director: Dom&Nic
DoP: Alex Barber
Editor: Ed Cheeseman 
Designer: Dan Davies
Post-production: The Mill
Audio post-production: Factory
Sound Design & Mix: Anthony Moore & Jack Hallett
Tags: UK, creative works, Christmas
 
 
 
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