The company can also measure multiple channels and their effect on real-world consumer behavior. The post Foursquare can now measure impact of TV ads on offline store visits appeared first on Marketing Land.
Please visit Marketing Land for the full article.
- Ice Cube recruits Serena Williams for sports network bid
- The demise of the marketing brief has led to the Era of Blind Activation
- Nilla Wafers bakes 32-point ad recall jump into social video campaign
- Consumers don't find banner ads relevant and are decluttering online, Adobe report finds
- Proposed cross-media standard would toughen rules for digital and TV