All the latest martech and adtech news from Oracle, Adobe, Cooperate, Ooyala, Zylotech, FullStory, MediaMath, Acquia, BigCommerce, Templafy and Yext.
- Cultural relevance boosts ad effectiveness, says new ANA metric
- Travel company Thomas Cook collapses, stranding hundreds of thousands
- ICYMI: The New York Post’s deliciously harsh obit for the de Blasio campaign
- Watch the newest commercials on TV from Apple, Taco Bell, Sour Punch and more
- Bauer Media: How adtech's 'cookie conundrum’ creates a digital audio opportunity