BBH China will handle the brand's managing strategy, creative, integrated marketing communications and packaging design.
- How Domino’s carryout campaign turned into a 50-state infrastructure project
- What it takes to turnaround an iconic Australian brand
- Reports of the death of the influencer economy have been greatly exaggerated
- Survey: How does your company manage its content?
- Vans promotes creative punk culture with ‘the Spirit of DIY’ brand ambassador campaign