Tool of North America is adding two new directors: Win Bates to its live action roster and Hal Kirkland to its innovation roster. Bates is an Emmy-nominated director based in Los Angeles and New York. This year his work appeared in the Saatchi & Saatchi New Director's Showcase, curated by Ridley Scott, and he was nominated for an Emmy for the PSA "In Real Life," directed for Monica Lewinsky and BBDO NY. His work also includes projects for Burger King, 7-Eleven, Nike, Jordan Brand, Kids Foot Locker, Lexus, VW, Subaru, Pedigree and Motorola.
Kirkland meanwhile has created work for brands including Coca-Cola, Vice, Google, Oculus/Samsung and MTV, and has worked with agencies and production companies including R/GA, Wieden+Kennedy, BBH, 180, Here Be Dragons and Prettybird.