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For someone who has "ad innovation" in her job title, Lizzie Widhelm is refreshingly frank about what it is she doesn't know. The Pandora svpwho was founder Tim Westergren's first hire for monetization, 12 years agois quick to say that there's no one-size-fits-all approach to measurement at the streaming audio platform.

Continue reading at AdAge.com


Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!

For someone who has "ad innovation" in her job title, Lizzie Widhelm is refreshingly frank about what it is she doesn't know. The Pandora svpwho was founder Tim Westergren's first hire for monetization, 12 years agois quick to say that there's no one-size-fits-all approach to measurement at the streaming audio platform.

Continue reading at AdAge.com