Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.
- Premier League opens APAC office in SG, aims to fight content piracy
- Why this CMO compares marketing to lasagna
- Damien Bell promoted to Managing Director in Cogs roster shakeup
- Ogilvy announces key appointments for Asia to boost its core capabilities
- On the Gillette ad: ‘It’s time we’re either on the change-bus, or we’re off it’