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Feminism's brand is losing its luster.

According to a recent poll by Refinery29, more than half of all millennial women say they don't identify as feminists. Why? They feel the movement has been taken over by activists and turned into something that's more about making men inferior to women. They say that it focuses too much on nitpicking the tiniest politically incorrect commentary instead of empowering women to be their best selves.

Clearly, if the soon-to-be largest generation cannot identify with the feminist label as it is understood today, then something needs to change.

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