Welcome to The Drum’s Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Ingrid Olmesdahl, one of those at the top of their field who work in the UK biz dev sector.
Name: Ingrid Olmesdahl
Job Title: client services director
Agency: Red Badger
What were your highlights of last year?
1. Winning an exciting new client with an inexperienced pitch team, across two offices, on a project with a new way of working.
2. Joining an awesome digital consultancy as CSD to help them grow their sales function and business over the next few years.
What has been your most memorable win - and why?
Impossible to single one out. Without sounding like a total cliche, I’ve enjoyed them all. Perhaps I’ve not been doing it for long enough.
How would you describe your approach to business development?
I truly believe that successful business development is driven by shared values and purpose. It’s not about selling but ensuring that you align yourself to solve clients problems, this means being brave enough to walk away when the fit isn’t right, but ultimately the wins you have more often than not lead to long-term happy clients. If your team buys into those same values and purpose, you’re really going in the right direction.
What is the best piece of advice you’ve ever been given?
When networking, never think what someone you meet can do for you. Always what you can do for them. What goes around comes around
What would be your number one tip to anyone starting in business development?
Read and listen as much as you can. There is so much great knowledge out there. Naturally, in business development, we tend to feel that asking questions shows weakness, I’m quickly learning it’s quite the opposite.
What is your new business soundtrack?
Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.